Real retail outcomes. Real numbers. Named where allowed, anonymised where required.
Eight retail growth engagements spanning fashion, luxury, supermarkets, beauty, electronics, ecommerce, and franchise networks — across nine markets. Reported as we report internally: blunt about what worked and what did not.
Premium fashion chain: +218% organic, 3.6x ROAS, 62% lower CAC in 9 months
Came in with a Shopify build, light SEO, and Meta Ads as the only growth engine. We layered retail SEO, AEO citations in ChatGPT and Perplexity, branded Instagram cadence, and a Google PMax build with proper feed hygiene. Brand stayed intact through every change.
What worked: SEO + AEO compounding; clean PMax feed; bilingual content. What did not: initial TikTok activation underperformed; we redeployed budget to Reels.
Luxury jewellery: cited in ChatGPT & Perplexity for 47 high-intent queries, 9x atelier enquiries
A luxury jewellery house wanted AI search visibility, not just Google rankings. We rebuilt entity authority, structured product data, atelier pages per boutique, and a digital PR programme targeted specifically at AI citation outcomes. Brand restraint preserved throughout.
What worked: entity authority + considered editorial. What did not: early influencer placements diluted brand — we exited those partnerships at month four.
Specialty supermarket: +143% click-and-collect orders, +27% basket value
An Indian premium grocery chain serving Tier-1 and Tier-2 cities. We rebuilt the local SEO architecture per store, deployed WhatsApp order entry, fixed the slot-booking UX, and ran retail Meta Ads against true customer file lookalikes.
What worked: WhatsApp ordering + slot UX; hyper-local SEO. What did not: programmatic city-pages without unique content underperformed — we rewrote per-store pages by hand.
Beauty DTC: +89% organic revenue, 4.2x Meta ROAS, AI-cited in 19 queries
An Aussie-natural beauty brand expanding into the US. Built a content engine on ingredient-led editorial, ranked for skin-concern queries, ran Meta Ads against real customer file lookalikes, and shipped AEO entity work for ChatGPT visibility.
Electronics chain: +56% PMax revenue, +38% Maps visibility per store
UK electronics retail chain with strong Amazon competition on every SKU. We rebuilt the Merchant Center feed, deployed proper Performance Max structure with audience signals, fixed local SEO per store, and added category-specific buying guides ranking for high-intent queries.
Furniture retailer: +112% qualified showroom appointments, AEO-cited in shopping recommendations
High-end furniture retailer in APAC. Long sales cycle, considered purchase, showroom-led. We invested heavily in editorial content, room-scene PDP imagery, WhatsApp concierge for appointment booking, and AEO work targeting interior-design queries.
Beauty franchise network: +84% bookings per location, unified Arabic-first brand
A GCC beauty franchise that had drifted to inconsistent brand application across locations. We rebuilt brand governance, Arabic-first identity, per-location social templates, Instagram + Snapchat content cadence, and a centralised WhatsApp concierge with per-location routing.
Sustainable home brand: 6.4x AI-search lead value, +63% repeat purchase rate
A US-based sustainable home decor DTC brand. Built CRM foundations, Klaviyo + Postscript lifecycle automation, AEO and GEO citation programme, and Reels-led Instagram content. The AI-search-originated cohort delivered 6.4x lifetime value vs blended baseline.